Podcasts

Paul Smith – Lead with a Story

Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Sell with a Story (#1 bestseller in Amazon’s Sales and Selling category), Parenting with a Story, and Lead with a Story (#1 bestseller in Amazon’s Business Communication category) already in its 11th printing and available in 7 languages around the world. Paul is also a former consultant at Accenture and former executive and 20-year veteran of The Procter & Gamble Company.

As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 250 CEOs, executives, leaders, and salespeople in 25 countries, documenting over 2,000 individual stories. Leveraging those stories and interviews, Paul identified the components of effective storytelling, and developed templates and tools to apply them in practice. His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, Fast Company, The Washington Post, PR News, Success Magazine, and London’s Financial Times, among others.

Paul delivers professional workshops and keynote addresses on effective storytelling for leaders and salespeople. His clients include international giants like Hewlett Packard, Google, Ford Motor Company, Bayer Medical, Abbott, Novartis, Progressive Insurance, Kaiser Permanente, and Procter & Gamble.

Paul holds a bachelor’s degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. You can connect with Paul here, or learn more about how to hire him for speaking, training, or coaching services.

Paul’s personal story …

“I spent the first 24 years after college following a safe and traditional corporate career path. Then I did something crazy. And it was the best decision of my life.

After two years as a consultant with Arthur Andersen (now Accenture), and two years in business school (The Wharton School at U. of Penn), I spent 20 years in progressively higher levels of management at The Procter & Gamble Company, ultimately as head of consumer research for a $6 billion global business. (That’s not the crazy part).

I spent many of those years studying the art and science of leadership, communication, selling and character. And I’ve spent the last 7 years specifically studying the practice of storytelling. For that, I personally interviewed hundreds of people from dozens of countries around the world, including CEOs, statisticians, teachers, fighter pilots, engineers, bankers, comedians, nurses, sales people, politicians, consultants and scientists. I was looking for those profound moments of clarity in their careers and personal lives where they learned an absolutely essential lesson — one worthy of passing along to the next generation of management, or the next generation of humanity.

What I found amazed me. In fact, it amazed me so much (and this is the crazy part) that I quit my job to dedicate my full-time efforts to sharing those lessons and coaching leaders in the art and science of business storytelling. (You can read more about how I made that difficult decision here and how I found the courage to actually go through with it here.)

The most compelling 100 stories on business and leadership became the subject matter of my first book, Lead with a Story. They include lessons on 21 of the most common leadership challenges, including setting a vision, leading change, building strong teams, and encouraging creativity and innovation.

The 100 most powerful stories of life lessons became the subject of my second book, Parenting with a Story. These stories contain lessons on 23 of the most sought-after character traits we all aspire to ourselves and wish to see developed in our children and grandchildren — things like ambition, curiosity, integrity, self-reliance, persistence, fairness, humility, and kindness.

In 2015, I turned my attention to storytelling as a sales technique and interviewed sales and procurement professionals from 50+ organizations around the world. I was trying to understand when salespeople were using storytelling in the selling process and what separated good sales stories from great ones. I also uncovered 25 stories that every salesperson needs to have in their repertoire of stories. The result of that research was published in my third book, Sell with a Story.

Now I spend my time speaking to audiences all over the world to share the wisdom in these stories.

But after documenting thousands of stories along the way I learned something else. That is that how to identify and craft an effective and compelling story. So when I’m not speaking or writing, I help companies and their leaders craft their corporate stories, or teaching workshops and seminars on the art and science of storytelling and leadership so you and your team can be more effective leaders.

My days now are a long way from the corporate life I used to lead. But I do work I’m truly passionate about, which I’m confident you’ll find as inspiring as I do.”

Visit Paul Smith’s website at www.leadwithastory.com

Peter Rubie – How to Tell a Story: The secrets of writing captivating tales

Peter Rubie specializes in a broad range of high-quality fiction and non-fiction. In non-fiction he specializes in narrative non-fiction, popular science, spirituality, history, biography, pop culture, business and technology, parenting, health, self help, music, and food. He is a “sucker” for outstanding writing. In fiction he represents literate thrillers, crime fiction, science fiction and fantasy, military fiction and literary fiction, middle grade and some boy oriented young adult fiction.

Rubie is a former BBC Radio and Fleet Street journalist and for several years was the director of the publishing section of the New York University Summer Publishing Institute. He was a member of the NYU faculty for 10 years, and taught the only university-level course in the country on how to become a literary agent.

Prior to becoming an agent he was a publishing house editor for nearly six years, whose authors won prizes and critical acclaim. He has also been the editor-in-chief of a Manhattan local newspaper, and a freelance editor and book doctor for major publishers. He was a regular reviewer for the international trade magazine Publishers Weekly, and is a published author of both fiction and non-fiction. He is a member of AAR, and regularly lectures and writes on publishing and the craft of writing. He is the author of two published novels and close to ten non-fiction books ranging in subject matter from publishing and writing to music and Shakespeare. One thing about Peter that is not well known is that he was once a professional jazz musician and from time to time can still be found playing in various jazz venues around New York City and London. 

Visit Peter Rubie’s website: www.fineprintlit.com

Marcia Riefer Johnston – Writing.Rocks

Our special guest is Marcia Riefer Johnston the author of Word Up! and You Can Say That Again.

Want to write more powerfully? You’ve come to the right book. Word Up!–an eclectic collection of essays, more inspiration guide than style guide–serves up tips and insights for anyone who wants to write with more umph.

You may write blog posts, e-books, e-mails, executive summaries, e-zine articles, hospital-hallway signs, presentations, proposals, lab reports, letters to the editor, love letters, lunch-bag notes, movie reviews, news stories, novels, online help, plays, poems, proposals, recipes, reference manuals, scholarly critiques, speeches, term papers, tweets, user-interface text, video scripts, web pages, or white papers.

You may write for a million readers or for one. You may use a pen, a typewriter, a wiki, or an XML authoring tool. You may be a grammar snob, or you may think that “grammar snobs are great big meanies.” You may write because something within you says you can’t not write–or because your boss says you can’t not write. No matter what you write, or how or why, you and every other writer have two things in common: you use words, and you want someone to want to read them.

How do you get people to want to read your words? Know your subject. Know your audience. And write powerfully. This book can help you write powerfully.

Marcia’s book You Can Say That Again: 750 Redundant Phrases to Think Twice about is a light look at how we fill our writing, our speech, and our thoughts with needlessly repetitive (okay, just repetitive) words. Includes a list of 750 redundant phrases we hear and use–say it ain’t so!–every day.

Visit Marcia’s website www.writing.rocks.com

Debi Derryberry – Voice-Over 101: How to succeed as a voice actor

Debi was born and raised in the quiet desert community of Indio, California, reaping the benefits of a close and loving family who encouraged her to pursue her dreams.

As one of Hollywood’s most active voiceover artists AND multi-talented kids’ entertainer, Debi Derryberry is probably best known as the voice of Jimmy Neutron.

Debi’s voiceover work includes the voice of Jimmy Neutron in the Academy Award-nominated Paramount/Nickelodeon film, Jimmy Neutron-Boy Genius“, Maureen, Phillip and Ken in the new animated Netflix hit show, “F is for Family”,  Spin Master’s “LuvaBella” DollDiana in “Sailor Moon”Maya and Candy in “Glitter Force” Draculaura on Mattel’s “Monster High“, Taimi in “Guild Wars 2”, and voiceover roles in “Toy Story, “Zootopia“, “Trolls” “Smurfs Lost Village” and Boss Baby“. Other voice work includes: Doc McStuffins, Scooby Doo,  Wednesday from “The Addams Family“,  Gnocchi from “Curious George“, Clay on “Playhouse Disney“, Weenie from “Oswald the Octopus“, Zatch Bell and Ryo Ohki from “Tenchi Muyo“, Jackie from “Bobby’s World“, Jeannie from the Emmy-Nominated “Life with Louie“, and Nergal Jr. on “Billy and Mandy” for Cartoon Network.

Also an on-camera actress, Debi’s credits include many commercials, “iCarly” and “True Beauty“, and she can be seen in the features “Ghostworld“, “Comic Book the Movie” and “Free Willy“. In that film, Debi was the stunt double who actually rode the whale!

When she was only nine years old, she got her first guitar and wrote “My Dog’s My Buddy” which is featured on her first CD, “What A Way to Play”.

Debi has toured the country performing her preschool music from all three preschool CD’s; “What a Way To Play“, “Very Derryberry“, and “Baby Banana!“.  Baby Banana“, the title song from her third CD went to number one on the charts for SiriusXM Radio! Debi Derryberry is also an author of, “Baby Banana and The Licorice Tree“, written to accompany the CD of the same name. All her products can be found online through AmazonBarnes and Noble, and Apple iTunes.

Debi excelled in high school, serving as captain of the gymnastics team and on the student council, graduated from UCLA as a pre-med candidate, and ultimately, seeking to explore her creative side, moved to Nashville, Tennessee. After three years in Music City, she returned to Los Angeles to launch her voiceover career, and she has garnered feature roles in numerous high-profile films and TV shows.

Click Here to send Debi and email.

Margot Leitman – Long Story Short: The only storytelling guide you’ll ever need

Margot Leitman is a storyteller, comedian, writer and teacher originally from Matawan, New Jersey.

She is the best-selling author of “Long Story Short- the Only Storytelling Guide You’ll Ever Need” from Sasquatch Books/Random House and the comedic memoir “Gawky…Tales of an Extra Long Awkward Phase” from Seal Press/ Perseus Books.

She has written for NBC, Dreamworks TV, the Hallmark Channel and the PixL Network and a variety of print and online sources including Cosmo and Backstage Magazine. In 2016 she worked as the west coast story scout for “This American Life.”

Margot is a five-time winner of The Moth StorySLAM, and was the Moth GrandSLAM winner in New York City achieving the series’ first ever score of a perfect 10.  Her stories have been featured on NPR’s  “The Moth Podcast,” “Good Food,” “Unfictional” and “Strangers.” Additionally Margot has been featured on Dan Savage’s podcast, “Hot Mic,” Earwolf’s “With Special Guest Lauren Lapkus” and is a frequent contributor to the popular podcast “RISK!”

Leitman is the founder of the storytelling program at the UCB Theatre, where she has performed in dozens of shows over the years and is a frequent monologist at their glagship show “Asssscat.” As a public speaker, recent appearances include BinderconStoryU LiveCUPRAP 2017, Olin College of Engineering,  SciComm Camp 2017, 4A’s, SPOKEN in Mumbai, and the Teton County Library in Wyoming.

A proud graduate of the Ithaca College Theatre Department, Leitman is an amateur baker, two time game show winner and avid practicer of Kundalini Yoga. Margot currently lives in Los Angeles with her husband, sons, and embarrassingly small dog.

Visit MargotLeitman.com

The Potter and the Clay – A testimony about God’s Salvation for addiction and recovery

The Riveting Story of a Tragic Life Countered by the Love and Faithfulness of God.

Ellis Lucas saw no hope of salvation in the world around him. His life had spiraled into years of addiction, a violent car wreck, almost losing his life in a house fire, mounting debts, incarceration, and a broken marriage. He was ready to surrender. Only then did he begin to see the signs around him–even in the cat he swore he’d kill–that there was purpose and promise.

Like clay, we are crafted by the Hands that hold us, cherish us and mold us, but we also make our decisions in a world full of vices we find hard to escape from.

The Potter and the Clay is an extraordinary and poignant testimony of a father to his children, but it is also the remarkable story of one man’s crafted deliverance into the Hands of God and how providence can turn ashes and the wreckage of a broken life into a work of heavenly art.

Read an Excerpt • See What Readers are Saying

Ellis Lucas – Born in Cameron, Missouri 11/02/1961. Home – Colorado Springs, Colorado. Married to Peggi Lucas. Author and President of His Song Evangelistic Outreach Ministries. Ellis’ Life story was featured on the international radio program “Unshackled,” an outreach ministry of Pacific Garden Ministries – Chicago. Today Ellis travels the country speaking at churches and events and organizing evangelistic outreach events for churches as well as two and three day city wide evangelistic events. If you would like to inquire about having Ellis speak at your church or event, you can send your request from the Contact page.

While he never envisioned becoming an author, Ellis Lucas is a natural born storyteller nonetheless. In an age where it feels like everyone, even the most inconsequential of public figures and celebrities, feels compelled to chronicle their life’s journey in memoir form, Ellis Lucas’s The Potter and the Clay isn’t just another ho-hum account of a few of humanity’s shared experiences. It’s a gritty, real-life story of utter transformation. This riveting and transparent page-turner is a story filled with love, a veritable mountain of loss, and eventually, sweet redemption, The Potter and the Clay also offers the powerful takeaway that no matter how far away someone feels from salvation; hope, change and, total renewal are never out of reach.

“Through broken relationships, addiction, spending time in jail, I began to understand how there is no human life beyond God’s infinite desire and passion to love and to know,” Ellis shares. “There’s also no situation, pain, sin or failure beyond His desire to forgive, heal and restore.”

While growing up in a small, seemingly idyllic Midwest farming community, Ellis says he encountered authentic Christianity at a young age. His mother, the late Mary Jeanette Lucas, was in his words “an amazing woman” who was “radically in love with Jesus Christ and made that perfectly clear in everything she did.” Living in a household guided by the words of Joshua 24:15.

“As for me and my household, we will serve the Lord.”

Ellis, the youngest of four children and his parents’ only son, saw a true example of someone who put others before herself and was truly transformed and renewed through her relationship with Jesus. In what’s a key moment in every believer’s life, however, the faith of his family eventually needed to become his own. And it wasn’t until after his beloved mother passed away that Ellis became “a true, transformed believer in, and follower of, Jesus Christ.”

“Without a doubt, my mother’s consistent devotion left an eternal impression upon my heart that ultimately prevailed, leading me straight into the safe and loving arms of Jesus at age thirty five,” Ellis says. “I’m forever grateful to her for it! It was the memory of that persistent Christ-centered love lived out in her daily life that remained deeply embedded in my subconscious long after she was gone that somehow managed to transcend life and death, seasons of joy and pain, countless trials and difficult circumstances, including years of drug and alcohol abuse, depression, divorce, the loss of my three children, and then ultimately, complete hopelessness.”

Ellis Lucas saw no hope of salvation in the world around him. His life had spiraled into years of addiction, a violent car wreck, almost losing his life in a house fire, mounting debts, incarceration, and a broken marriage. He was ready to surrender. Only then did he begin to see the signs around him – even in the cat he swore he’d kill – that there was purpose and promise.

“My life had been so completely destroyed that I’d come to believe there was absolutely no hope of every changing, and all I had to look forward to was whatever awaited me beyond the grave—most likely judgment,” Ellis shares. “But while locked up in the Clay County Missouri Jail, at the end of life as I knew it, Jesus Christ stretched out His mighty hand of grace and showed Himself along with an astonishing revelation. God loved me and had an amazing plan for my life if I would open my heart and receive Him that day. And that’s a message I want the whole world to hear.”

The Potter and the Clay was penned with Ellis’s children in mind. After years of estrangement, he wanted them to know his story and how God’s mighty hand of grace can truly change everything.

Just like clay, we are crafted by the Hands that hold us, cherish us and mold us, but we also make our decisions in a world full of vices we find hard to escape from.

Visit the website of Ellis Lucas: www.ellislucas.com

Os Guinness – Last Call for Liberty

Os Guinness (DPhil, Oxford) is the author or editor of more than thirty books, including Impossible PeopleFool’s Talk, Renaissance, The Global Public Square, A Free People’s Suicide, Unspeakable, The Call, Time for Truth, and The Case for Civility. A frequent speaker and prominent social critic, he has addressed audiences worldwide from the British House of Commons to the U.S. Congress to the St. Petersburg Parliament. He is a senior fellow at the Oxford Centre for Christian Apologetics and was the founder of the Trinity Forum.

Born in China to missionary parents, he is the great-great-great-grandson of Arthur Guinness, the Dublin brewer. After witnessing the climax of the Chinese revolution in 1949, he was expelled with many other foreigners in 1951 and returned to England where he was educated and served as a freelance reporter with the BBC. Since coming to the U.S. in 1984, he has been a guest scholar at the Woodrow Wilson Center for International Studies and a visiting fellow at the Brookings Institution. He was the lead drafter of the Williamsburg Charter, celebrating the First Amendment, and has also been senior fellow at the EastWest Institute in New York, where he drafted the Charter for Religious Freedom. He also co-authored the public school curriculum Living With Our Deepest Differences.

Guinness has had a lifelong passion to make sense of our extraordinary modern world and to stand between the worlds of scholarship and ordinary life, helping each to understand the other—particularly when advanced modern life touches on the profound issues of faith. He lives with his wife, Jenny, in McLean, Virginia, near Washington, D.C.

The hour is critical. The American republic is suffering its gravest crisis since the Civil War. Conflicts, hostility, and incivility now threaten to tear the country apart. Competing visions have led to a dangerous moment of cultural self-destruction. This is no longer politics as usual, but an era of political warfare where our enemies are not foreign adversaries, but our fellow citizens.

Yet the roots of the crisis are deeper than many realize. Os Guinness argues that we face a fundamental crisis of freedom, as America’s genius for freedom has become her Achilles’ heel. Our society’s conflicts are rooted in two rival views of freedom, one embodied in “1776” and the ideals of the American Revolution, and the other in “1789” and the ideals of the French Revolution. Once again America has become a house divided, and Americans must make up their minds as to which freedom to follow. Will the constitutional republic be restored or replaced?

This grand treatment of history, civics, and ethics in the Jewish and Christian traditions represents Guinness’s definitive exploration of the prospects for human freedom today. He calls for a national conversation on the nature of freedom, and poses key questions for concerned citizens to consider as we face a critical chapter in the American story. He offers readers a checklist by which they can assess the character and consequences of the freedoms they are choosing.

In the tradition of Alexis de Tocqueville, Guinness provides a visitor’s careful observation of the American experiment. Discover here a stirring vision for faithful citizenship and renewed responsibility for not only the nation but also the watching world.

Visit Dr. Guinness’s website at www.osguinness.com

Can a scientist believe in miracles?

Our special guest is Dr. Ian Hutchinson, the author of Can a Scientist Believe in Miracles: An MIT Professor Answers Questions on God and Science.

Plasma physicist Ian Hutchinson has been asked hundreds of questions about faith and science:

  • What is faith and what is science? Are they compatible?
  • Are there realities science cannot explain?
  • Is God’s existence a scientific question?
  • Is the Bible consistent with the modern scientific understanding of the universe?
  • Are there scientific reasons to believe in God?

In this comprehensive volume, Hutchinson answers a full range of inquiries with sound scientific insights and measured Christian perspective. Without minimizing challenging questions, he explores how science and Christianity are mutually supportive and intellectually consistent.

Both God and science truthfully address our curiosity and destiny. Find answers to your deepest questions.

Ian Hutchinson is a plasma physicist and professor of nuclear science and engineering at Massachusetts Institute of Technology. He was born in England, educated at Cambridge University, and received his doctorate from Australian National University. His research group explores the confinement of plasmas hotter than the sun’s center, aimed at producing practical energy from nuclear fusion reactions, the energy source of the stars.

A frequent Veritas Forum presenter, Ian has written and spoken widely on the relationship between science and Christianity. He is the author of over two hundred research articles, and his books include Principles of Plasma Diagnostics and Monopolizing Knowledge.

Visit Dr. Hutchinson’s website http://ongodandscience.net/

 

Paul Strikwerda: Making Money In Your PJs – Freelancing for voice-overs and other solopreneurs

Making Money In Your PJs is the new book by author and veteran voice actor Paul Strikwerda. Subtitled Freelancing for voice-overs and other solopreneurs, it offers a unique look at what it takes to be and stay in business as a voice actor or other type of creative freelancer.

Voice acting is hot at the moment, and year after year, thousands of hopefuls are led to believe that they can build a lucrative career as a narrator using a cheap microphone, a computer, and an internet connection. Others invest a hefty sum in expensive studio equipment, coaching, and demos, only to get nowhere. Making Money In Your PJs takes a revealing look into this booming industry where many are invited and very few are chosen.

Strikwerda:

“Every day, I see aspiring voice-overs treat their new dream job as a hobby and fail miserably. It’s not as easy as it seems. People need more than pleasant pipes to make a living as a voice actor. They have to have business acumen in order to succeed. It’s the stuff nobody teaches you in voice-over school that can make or break a career. That’s precisely the focus of this book.”

“Making Money In Your PJs” covers topics such as:

– Transforming a hobby into a profession

– Successfully promoting a business online and offline

– Turning potential customers into clients

– Pricing services for profit

– Getting paid on time, every time

– What to do when business is slow

– How to stand out from the competition

These are topics that not only voice actors need to address. They apply to practically anyone who is self-employed. Although this book is written from the perspective of a voice-over, any solopreneur will benefit from chapters on freelancing, marketing, handling clients, and money management.

Making Money In Your PJs is neither a get-rich-quick by doing voice-overs guide, nor a step-by-step course that will take the reader from voice-over novice to top talent in three days. Rather, it is a practical, personal, and often humorous account of what life is like behind the mic. It’s written with insight, intelligence, and a healthy dose of realism.

The sheer depth, breadth, and quality of the information on the pages of Making Money in Your PJs makes this book an obligatory resource in your library of voice-over and freelance success-building. More info and free sample chapters at:

http://MakingMoneyIn YourPJs.

Born and educated in The Netherlands, writer, coach and voice-over professional Paul Strikwerda started working the mic for Dutch national  public radio at the age of 17.

After a career in international broadcast journalism (BBC, Radio Netherlands), he became a sought-after media coach. In 1999, Strikwerda moved to the United States where he founded Nethervoice, providing voice-over services in his native Dutch, neutral English, and sometimes even in German.

In his studio in Pennsylvania’s Lehigh Valley, Paul records audio books, videos, virtual tours, commercials and documentaries for major clients on all continents. His weekly blog deals with issues facing voice-overs and other solopreneurs, and is read by thousands of people every month.

Previous books include “Building a Vocal Booth on a Budget,” and “Boosting your Business with a Blog.”

For Paul’s blog, audio samples and more, please visit nethervoice.com.

Barbara Houseman: Tackling Text and Finding Your Voice (books for actors)

Having helped the actor with basic vocal technique in her enormously successful book, Finding Your Voice, Barbara Houseman here shows the actor how to cope with the demands posed by the text [and the subtext] of the play itself. Full of practical exercises developed over many years of working with actors of all ages and experiences, Tackling Text [and subtext] is an indispensable handbook for any actor working with text – from acting students and young professionals, to experienced actors wanting to tackle specific problems and acting coaches wanting to discover new ways of enabling their students.

Barbara Houseman’s career as a voice and acting coach and theatre director spans nearly forty years. She trained as a voice teacher at The Royal Central School of Speech and Drama and as a theatre director at The Bristol Old Vic Theatre School.  She won an Arts Council director’s bursary and assisted Mike Alfreds before working professionally as a director and voice coach. 

Having worked alongside Cicely Berry in the Voice Department at the Royal Shakespeare Company, Tim Supple invited her to become Associate Director at The Young Vic. On leaving she wrote ‘Finding Your Voice’ and ‘Tackling Text’.  

Since then she has worked extensively as a voice and text coach in the West End including shows including The Ferryman, Curious Incident of the Dog in the Night Time and Equus (The Gielgud); Kenneth Branagh Season (The Garrick); the All Female Trilogy, Trelawney of the Wells, Coriolanus, Les Liaisons Dangereuses, St Joan (The Donmar); Dr Faustus (Duke of Yorks); Macbeth and Richard III (Trafalgar Studios); Rosencrantz and Guildenstern are Dead, Sweet Bird of Youth, Duchess of Malfi, Playboy of the Western World (The Old Vic).

She’s been resident voice and text coach at the Open Air Theatre in Regent’s Park since 2009 and was Season Associate Director since 2012.

Individual clients include Jane Asher, Kenneth Branagh, Jessie Buckley, Omid Djalili, Dynamo, Richard Fairbrass, Jerry Hall, Lenny Henry, Nicholas Hoult, Karl Hyde, Patrick Kielty, Jude Law, Clive Owen, Daniel Radcliffe, Scarlett Strallen, Will Young.

Barbara is visiting professor at the University of Tennessee and the University of Connecticut. She works as a voice over artist and coaches journalists who narrate their own documentaries, as well as coaching non-actors and individuals wishing to improve their communication skills. Barbara is a fully qualified Healing-Shiatsu Practitioner, an NLP Master Practitioner and a certified Clean Language Coach.