Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated into the organization’s wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P’s, Porter’s Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.

Rather than presenting a “one size fits all” model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

Simon is also a contributing author to the books Understanding Digital Marketing and Understanding Social Media.

Simon is a digital marketing expert with 20 years experience across all areas of digital and most offline channels. He is the author of the international best-seller Digital Marketing Strategy, now in it’s second edition.  He is also a strategy expert and experienced consultant who has helped many leading brands develop and implement winning strategies across digital transformation, growth, branding, proposition development, campaign management, marketing communications, loyalty and much more.

Simon is also a regular speaker and a contributing author to other books and publications in the field.

If you’d like to speak to Simon about any of the above or to book him for speaking or training engagements you can contact him here.

To find out more about Simon’s digital marketing models, theories and to access practical guides and case studies you can get a copy of his international best-seller Digital Marketing Strategy from Amazon or many other on and offline stores.